During my time using InDesign I have thought about how to use the tool for marketing and adverts and not just for layouts.
This is a small section of adverts that I have made that use a different range of skills and show the different brands.
All photos and editing have been done myself and using Adobe Photoshop and InDesign.
I think that this Essie poster really shows the two elements of the brand: a wide range of shades and the market of an elegant woman. The emphasis is both on the rose in the centre with the rainbow shades down the side.
When putting together the advert I photographed the hand with the rose and only one nail varnish bottle. I then changed the hue of the bottle to create the rainbow effect down the side.
The focus on this piece is each individual lash as this is the main selling point of the mascara. With the shots of the eye from different angles really helps sell of how the mascara volumizing and separating.
I also wanted to make the focus on how black the lashes look so I wanted it to be in black and white to show the striking blackness. The black and white photos also show the gold in the packaging and the Maxfactor logo.
Top Shop adverts have normally be very minimalistic as this brings the emphasis to the clothes and not to the background and the setting.
The model that I shot with is the exact target market as she is young, approachable and fashionable. The logo at the bottom makes sure that the page is clear as an advert but would blend in well with a fashion magazine as it look more like editorial content.
Reflection Magazine Makeup Shoot
For Reflection Magazine I needed to do a photoshoot to show some festival makeup looks.
I chose my beautiful friend Beth to be my model and these are the photos that I came up with. I also did the makeup itself, edited and took the photos myself as well.
This was a great shoot to do as it was very simplistic with the white background but this just highlights the makeup itself. It also fits better in the magazine as it was next to very dark pages so the white background balances out the pages.
If thinking about the shoot without the context of the magazine I would have liked to do a festival background or some kind of natural setting to highlight the looks.
Also, colour correcting and highlights were changed but there was no photoshopping in terms of editing out any blemishes. This was to keep with the tone of the magazine.
Reflection Magazine Fashion Shoot
This is the second photo shoot that I did for Reflection Magazine. This was a simple work day look that could be worn in the city. My model was Mary who at the time was my housemate.
This was a great shoot to do, as it was done in Chester in Rufus Court very early in the morning to make sure that there were no people around.
The outfits I style and I used pieces from my wardrobe and Mary’s. The main aim was to produce a shoot where every piece and outfit flowed from one to the other. The main theme was red, white or blue so each outfit had those colours in there in some way.
Matching items from the shoes to the lipstick was also key here as it brought the whole look together.
For the first half of my final year the journalism students were split in to two groups of 9 and produced an online local newspaper together.
The group had to each produce 12 articles in total. Six were for news for a dummy edition to get feed back from our tutors about. The second group of six were for a real week of news between the 10th and 17th December 2014.
The group had to coordinate what articles they were doing so the same article wasn’t written about. Each person also had the responsibility to produce a range of content from news articles, multimedia and photojournalism pieces, entertainment news and reviews.
Working with the other students was challenging but also helpful as it was good to communicate and talk about articles with other students.
As the newspaper was just online other elements such as social media tasks were involved also changing the writing style to suit online journalism more.
My archive of posts can be found here: https://www.chesterrecord.wordpress.com/author/vickiemilyevans/
So this is the two page spread I made for my Feature Writing Class in my second year of University.
The style of the double page is supposed to look like a real local newspaper. I decided on the Chester Chronicle as this was a newspaper that is local and features a range of topics.
The two sides to the spread had to be thematically the same so I chose two charities that are working in and around Chester; the first is the food bank that is part of the Tinsel Trust and the second is charity that takes poor children from Belarus and Ukraine to England for a month each year.
The content of the articles cannot be shown as I do not have permission from the people I interviewed however can be available on request.
PDF and photos are available. The spread was produced from scratch using InDesign. Photos were edited in Adobe Photoshop.