One type of piece that I am going to take charge in the magazine will be the trends pages.
These pages are in three types: appliance, kitchen and bathroom. I curate the products that are chosen by receiving copy from the PR’s after a copy call.
The pieces are not commercial and the copy is written to be a neutral as possible with very little PR fluff. These pieces are to be informative and give the retailers an overview of what is new rather than convince them to buy a product.