One of the most popular videos are food recipe video at the moment as they show quick and easy recipes. The main format is the top down with music and caption recipes that would be watched on a mobile.
Food is a perfect subject for a cross-platforming campaign as it is very visual so each recipe on YouTube would also have a blog post and Instagram photo with a Facebook and Twitter breakout.
Strawberry, Spinach and Lemon Juice
Vegan chia seed pancakes
5 minute fresh tomato and ham pasta
Chocolate and Pecan Flapjack